Social media has massively decreased the gap between a fan and their idol. Want to connect with your favorite sportsperson, singer, actor or reality star? Simply follow their account on Twitter, like their page on Twitter and subscribe to their blog. Gone are the days when fans would have to cross countries to catch a glimpse of what celebrities are up to – now you simply check their accounts and are updated about their whereabouts.
Every famous person can make an account and garner a few thousand followers without much effort. Take Beyonce’s Twitter account – 8 tweet, yes – a mere 8 tweets and bham! 11 million followers. The connection between celebrity status and social media is obvious, but what is more important is how they use their account. Personally, I don’t follow many famous people, but the one thing I do know is that Khloe Kardashian can easily take the crown for Social Media Queen.
She Works Hard
40K tweets. Anyone who tweets, works in social media or uses Twitter can understand the time and effort that goes in there – especially if you know the whole world is watching. Any moment a given tweet can make headlines on the celebrity front, so she has to be careful. Khloe makes the effort and tweets everyday, making sure that her presence on Twitter is ever growing.
If you want to make an impression on Twitter, it is important to be consistent and regular in your tweeting. That’s the only way to get noticed in the microblogging sphere – tweet often and relevant!
She Acknowledges Her Fans
There is nothing as awesome as having a reply from someone famous – whether it’s on Facebook, Twitter, Instagram or Vine. The fact that a comment/question has been noticed and acknowledged is enough to buy a lifetime of loyalty from fans! The Kardashians understand this more than anyone – which is why their combined celebrity power is enormous.
Make sure that you interact with other users on social profiles. Reply to tweets, favorite them and retweet them. Same goes for Tumblr, Facebook and Instagram. Make sure that you acknowledge those who make the effort to make your page what it is, it’s the only way to sustain yourself in the online space.
From Ashton Kutcher and Lindsey Lohan to Amanda Bynes and Rihanna – celebrities have taken to social platforms to vent (much like “real people”), but not a lot of them can express themselves as freely as the Kardashians. The blunt humor and carefree style of their reality show oozes through the tweets, Instagram pictures and blog posts – it’s obvious, the Kardashians are famous for one reason: they don’t care what people think.
If you have a blog or a a social profile, don’t let other people’s judgement cloud your posts or hold you back. It is all about being yourself, online as well as offline!
She Understands Branding
So the norm is to have Facebook, Twitter and Instagram. But then there is Vine, Keek, Pinterest and much more. Where do you draw the line when maintaining a social presence? No where – according to Khloe Kardashian. She is known for adopting Keek way before anyone else did, along with the rest of the Kardashian clan.
Stagger the same posts across different platforms to keep your brand going, it’s the only way to survive online politics. Post on Facebook one day, and then post a similar post on Twitter 2 days later, It not only prolongs the exposure of the post, but it helps make an impression on fans/followers.
To Sum Up…
There aren’t a lot of lessons to be learnt from the Kardashians, but one thing is for sure: they got social media down to the T, with Khloe coming up at 1st position. If you want to engage people online and keep them interested, look at how the Kardashians do it – you can’t go wrong with that!