As someone who works in social media, I often get the whole ‘your job is so easy’ speech. A lot of people assume that social media is the ‘fall-back’ job people do when all else fails because it is so darn easy. Well, the truth of the matter is, social media is one of the relatively new jobs around – and just like everything new, people have their prejudices and assumptions about it. I’m not saying that social media saves lives – but it helps companies make profit, drive traffic, raise awareness and explode in the online sphere… only when it is done right!
The power of social media, and the work required for it, is only known to those who actually do the job. Here are some things you should never say to a social media manager, or anyone who works in this field:
1. Twitter is mostly for personal use, not many companies profit from it
If I had a penny for every time I have to explain the use of Twitter for companies, well – I’d be pretty rich. Twitter is probably one of the best, if not the best, platform for companies to get the word out there. The reason for Twitter’s uber success in the business circle? The high pace and short-term life of each tweet. You either have it or you don’t when it comes to Twitter, so if you don’t understand the benefits of it, it’s best to steer clear of the platform.
2. What do you really do all day at work?
Simply put: A LOT. Many people assume that social media professionals just sit there all day, browsing through Facebook, Pinterest and Twitter, waiting for 5pm to go home. Well, I am calling it. As much as I love working in social media, the job requires someone who is quick, clever and has an analytic approach. Social media professionals draw reports, check trends, understand their market, research their competitors, draw the best tools for their client and then execute the process for the best possible results. Try doing all of that, while keeping an entire online community alive, and then maybe, just maybe, you will come close to seeing what the job requires.
3. I have a Facebook account, I could totally do your job
Nothing presses buttons more than someone telling you that your job is way too easy to even be a job in itself. Having a Facebook personal account and running a Facebook ad campaign have less in common than Jennifer Aniston and Angeline Jolie do. Yes, they both have Brad in common, but that is about it. There are a lot of parameters to consider, from targeting and pricing to ad concept and execution. No, maybe you could not do my job.
4. Can you set up and manage my profile for free?
Would you ask a doctor to give you a free consulting? or an accountant to do your taxes for free? I didn’t think so. Managing an online social media community is hard work, and it requires skill, patience and knowledge. Just because you think it is easy, doesn’t mean that it is!
5. Most businesses prefer an offline presence to an online one.
Wrong. Many people have the general idea that not a lot of businesses are using social media. They could not be further from the truth. 99% of companies, brands and businesses now have a Facebook, Twitter and LinkedIn page – which are the standard platforms. Those which are more active and understand the benefits of social media have spread their presence into channels such as Tumblr, Pinterest and Google+. The advantages of having an online presence for a business are countless, so it’s better to jump on the bandwagon than be standing on the sidelines.