Do you ever wish that there was one single unified platform that you could use to share updates, photos, posts and promotions for your blog? Well – since we are in the 21st century, your wish has been granted and Facebook is your knight in shining armor. As the largest social networking website in the world (estimated at 1 billion+ users), Facebook is here to make life easier for bloggers – but yet so many don’t take full advantage of this platform. Here are 5 mistakes that you really should stop making on Facebook:
1. Shameless Self Promotion
Yes – I know you made your Facebook page to promote your blog, but seriously, not every post should be about your blog. All successful Facebook page have to mix it up. If you have a blog post everyday, make sure you post a quote, or a funny image once in a while. This helps humanize your Facebook page and shows your fans that you are not just an automated page but one that actually posts. I know it is hard – trust me – I stuggle as well to find time and make the posts but it pays off. I would rather interact with my fans by joining groups, commenting and liking posts, than just connect my blog and Facebook and let that be the end of it.
2. Spelling Mistakes
It’s a rather obvious one. Kno won shold tlk lyk dis on fb espesh if ur a blogger. Writing is what you do – whether your blog is about fashion, travel, beauty or anything else. Just don’t make spelling mistakes that will reduce your credibility to others. If you spell words wrong on purpose, it’s time that you stopped. No one is perfect, and I know I make mistakes sometimes, but they aren’t on purpose! 🙂
3. Missing the Point
So I said you shouldn’t self promote too much and should mix your posts up, however – do not overdo it! There are some pages on Facebook that really make you question what their actual product/service is. Posting pictures of kittens to promote tax and cute baby images to encourage shoe sales just doesn’t work. We all know that the online community is crazy about babies and cats, but lets not exploit it. Find your balance and only then you can have a successful Facebook page. Good Luck!
That’s right – remember that your Facebook page for your blog is a professional platform to promote your blog – not to gossip, and certainly not to talk about, other bloggers/people. If you’re feeling frustrated with your college, take it out on your personal Facebook profile or just don’t broadcast it on social media – it just isn’t the right place. Always remember to keep your Facebook page as professional and social media friendly as possible, because no one appreciates cyber bullying.
5. Use Hashtags
The Facebook hashtag is a relatively new addition into the Facebook functionality, and I wish there was a way to get all bloggers on this hype. I recently wrote a post on this, which you should definitely check out if you haven’t jumped on the hashtag bandwagon yet. Using hashtags will boosts views on your posts by helping them being found in search results.
Here are my two cents on Facebook marketing for your blog. If you have any questions or comments, do share them below and let me know your thoughts. Happy Blog Marketing! 🙂